The 2020 Sweden Home Jersey from adidas Football unites class and modernity, featuring a clean and minimalist look to place the focus on the artwork graphic of the sleeves. A progressive interpretation of the Swedish flag gives the shirt a fresh and clean feel, while a ‘Sverige’ detail on the back of the neck rounds of the sleek and stylish design.
adidas' home jerseys of its sponsored Federations for UEFA EURO2020™ have been designed with the intention of uniting art and football, with each design inspired by the similarities that exist between these territories.
A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.
“It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
- Juergen Rank, Senior Design Director at adidas