ICI C'EST PARIS

Ici C'est Paris

Staying true to tradition, Paris Saint-Germain’s new 2018-19 home kit bristles with the historic red and blue cherished by the club’s fans.

Those who flock to the Parc Des Princes create one of world football’s most famous atmospheres, characterized by a deafening din on match days, which provided the creative spark for designers to run PSG’s famed vertical red stripe through a speed filter and thus create a visual effect similar to a sound wave.

2018-19 Paris Saint-Germain Home Jersey
Visual effect similar to a sound wave
 
“The PSG fans are some of the noisiest in Europe and this powerful concept allowed us to do something new with the red stripe. It’s a really fresh and unique approach, but when you look at the kit you instantly recognize PSG.”
- Pete Hoppins, Nike Football Apparel Senior Design Director
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