CELEBRATING THE MADCHESTER YEARS
The 2019-20 Manchester City Away kit from PUMA is amongst the first releases of the new partnership between manchester City and PUMA, with a design that pays tribute to Manchester’s cultural heritage.
Following Manchester City’s unprecedented success last season in men’s, women’s and academy football, the club will push for new honours this season, wearing uniquely designed kits that also feature the Club’s 125th anniversary crest.
The 2019/20 Manchester City Away kit celebrates the city’s “Madchester” years, a period of extraordinary cultural activity in the late 1980s and early 1990s. The kit is directly inspired by former nightclub, The Haçienda, which was once an epicentre for emerging music, bands, DJs, and artists. Using black colour as a base, this Away kit features yellow stripes on the left shoulder: a reference to The Haçienda’s iconic graphic identity. Additional peach and City blue pops create a colourful representation of this legendary cultural icon that was the heartbeat of the city.
“We want to bring Manchester City and PUMA’s brand initiatives together when and wherever we can, and that means going beyond the pitch, into wider areas of football culture such as gaming, community, fashion and music. That’s how we can really impact football fans of all ages and demographics.”
- Adam Petrick, PUMA’s Global Brand Marketing Director
