UNITE IN PLAY
Named in honour of the unity and the euphoria that football can bring, the Uniforia is designed to celebrate the togetherness that next year’s tournament will inspire across the continent as part of its new look for 2020.
Drawing inspiration from the tournament’s revamped format which will see it played out across 12 different European countries for the first time ever, Uniforia’s design commemorates the notion of crossing bridges, blending borders and diversity of fan and athlete through a unique collision of art and football. These elements were the starting point for the design process of the ball which began in 2018.
- Anika Marie Kennaugh, Product Designer at adidas
Uniforia’s design features bold, black brush-stroke style lines running across the ball, symbolising the blurring of boundaries and crossing of borders as reflective of the competition’s new transcontinental format. These broad strokes are interjected with flashes of bright, light colours throughout, as a celebration of the tournament’s diversity and bringing together of different cultures.
As a celebration of unity to mark the 60th anniversary of the competition, UEFA EURO2020™ will be held across 12 countries in the most diverse tournament yet. Enabling the tournament to be closer to fans, the games will take place in the 12 host cities of London, Glasgow, Dublin, Bilbao, Amsterdam, Copenhagen, St. Petersburg, Munich, Budapest, Rome, Bucharest and Baku – the GPS coordinates of each stadium feature within intricate designs on Uniforia, commemorating this unique and historic format.
The bold designs feature on a ball that offers the same high-performance structure and panels as recent FIFA World Cup models, but with a unique ‘Hi-White’ material – allowing for better visibility on the pitch for players.
– Florian Alt, VP Brand Marketing at adidas