In a modern take on classic art, the 2020 Spain Home Jersey from adidas Football features an original hand-painted artwork, featuring deep hues of red and burgundy as an abstract celebration of the national flag.
When making the original art piece that inspired the design, adidas’s creators took a unique approach to breaking the flag into single pixels and reconnecting it in a refreshed colour palette seen on the final shirt. This bold print, which aims to provide a modern take on the beloved flag, is accentuated by fine detailing on the neck reading ‘1920’, honouring the 100th anniversary of Spain’s first Federation shirt and their first iconic crest of a lion.
adidas' home jerseys of its sponsored Federations for UEFA EURO2020™ have been designed with the intention of uniting art and football, with each design inspired by the similarities that exist between these territories.
A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.
“It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
- Juergen Rank, Senior Design Director at adidas