The 2020 Belgium Home Jersey from adidas Football celebrates the strong and progressive colours of the nation’s flag. Created using handcrafted brushstrokes that visually represent the art concept of the collection, the flag graphic features intersecting lines that proudly hint at the letter ‘B’. Another ‘B’ detail also features on the back of the neck, completing the subtle detailing and intricate detailing of the jersey.
adidas' home jerseys of its sponsored Federations for UEFA EURO2020™ have been designed with the intention of uniting art and football, with each design inspired by the similarities that exist between these territories.
A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.
“It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
- Juergen Rank, Senior Design Director at adidas