About Us

"Proudly New Zealand owned and operated,
The Soccer Shop has been serving the Football
community of New Zealand since 2003."

Located on State Highway 1 in Hamilton, we are positioned just over an hour from both Auckland and Tauranga in the heart of the Waikato, a central hub from which to service football in New Zealand.

The Soccer Shop has established itself as New Zealand’s Premier Football Store, launching New Zealand Football’s official global online store and becoming the national body's official match day retail partner in 2010.


In 2013 we were recognised by FIFA with the award of tournament licensing for the U20 FIFA World Cup New Zealand.

The Soccer Shop also actively partners New Zealand Secondary Schools Football and WaiBOP Football and we work closely with other regional federations around New Zealand with aim of developing and growing the game in our country.

We service a huge number of teams, clubs, schools and organisations around the country from National League sides right through to junior first-kicks.

The Soccer Shop Team are passionate about football and dedicated to delivering a quality service. From our in-house graphic design and printing team to dispatch, wholesale and retail staff, we love to talk football, so be prepared for a little good will banter and parochialism!

The Soccer Shop endeavours to offer something for everyone, with a large range of teamwear, elite to grassroots footwear, balls, accessories, training gear and a huge range of official licensed replica and supporter merchandise. So whether you are a supporter, player, coach, parent, referee, team or club we are here to get you out there enjoying the beautiful game.

Call us on 07 260 0450, email sales@nzsoccershop.co.nz or drop into our Hamilton store to talk about how we can work with you.

Our Key Partners