Brazil has worn a yellow home shirt since 1954. But it hasn’t always been the same shade of yellow. This year, the squad will sport a more vibrant Samba Gold than they have in 20 years.
To determine the exact shade, designers took a color swatch book to the Football Museum in São Paulo and matched the yellow with the one used in Mexico in 1970, when games were first broadcast in color.
That energy represents a uniquely bold culture and fuels a particularly potent style of play, both unique to the country.
“Being Brazilian is about rhythm, a certain type of movement, you see it in the dance, you see it in the art and you certainly see it on the football pitch. Only Brazilians play this way.”
- Pete Hoppins, Nike Football Apparel Senior Design Director
Nods to this vibrant culture are noted throughout the collection. The globe from the national flag surrounded by radiating lines appears at the inside neck of both the home and away kits. The phrase ‘você é a seleção’ (which translates to “your selection”) runs around the design.